LESSON 5 - PERSUASION ON FACEBOOK
Rationale-
Social Media is a big part of everyday life in today’s world. By analysing
different techniques and videos that go viral students can begin to see the
different forms of today’s persuasion.
Lesson
Objective- Become aware of the way they are persuaded on social media.
o Class discussion on different forms of persuasion in social media.o What have been some of the biggest videos that have gone viral due
to facebook?o Kony- only show a little bit Jason's message was released last Monday. By
Thursday it had amassed 26 million views.
When I last looked at it on Saturday it was up to 63 million views And what about truth, lies and propaganda? The Kony video was made by people whose
intentions seem good, even if their ideology and analysis may be a touch simplistic. But
what if a video with more sinister antecedents were to get this kind of viral boost? It
suggests the old saying that "a lie can run round the world before the truth has got its boots
on" is acquiring a chilling new resonance. Relate to Hitler.
o Till this day- this video is going around at the moment. What elements of persuasion are used? Are they effective?
NB- My students were physically moved by this video that i had some crying. The discussion after the video was beautiful and truly touching as the entire class supported those around them.
Kid Mr President-How does he have so much conviction? Are we persuaded?
NB- This is a hilarious clip and i found that it broke the tension from the previous video really well.
This lesson is one of my favourite and most successful ones i have done. Students were engaged and there were a multi-layers of learning occuring.
When I last looked at it on Saturday it was up to 63 million views And what about truth, lies and propaganda? The Kony video was made by people whose
intentions seem good, even if their ideology and analysis may be a touch simplistic. But
what if a video with more sinister antecedents were to get this kind of viral boost? It
suggests the old saying that "a lie can run round the world before the truth has got its boots
on" is acquiring a chilling new resonance. Relate to Hitler.
o Till this day- this video is going around at the moment. What elements of persuasion are used? Are they effective?
NB- My students were physically moved by this video that i had some crying. The discussion after the video was beautiful and truly touching as the entire class supported those around them.
Kid Mr President-How does he have so much conviction? Are we persuaded?
NB- This is a hilarious clip and i found that it broke the tension from the previous video really well.
This lesson is one of my favourite and most successful ones i have done. Students were engaged and there were a multi-layers of learning occuring.
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